It's time for your coaching business to actually make money, but without the overwhelm.

You got into coaching because you experienced the power of coaching and wanted to make money doing what you loved, while having freedom and flexibility in your schedule.

Then came…the marketing part. How do you do that?

All of the influencers make promises that sound too good to be true, with their “easy” 3-step process for somehow making 6-figures, overnight (ha!). 

Yet they all have conflicting advice. 

One person swears the “secret” to making money as a coach is in knowing how to book clients through DMs on social media, while someone else says it’s all about asking your network for referrals, and someone else swears that you’ve got to be on podcasts.

Who’s right? Who do you listen to?

Here’s a radical answer: you listen to you.

Yes, YOU.

Just like your clients who start coaching feeling like they’re impossibly stuck, the answers are actually within.

You just need someone to ask you the right questions about your vision for your business. 

The Coaching Blueprint®  has helped thousands of life coaches start making more money, in less time–all while avoiding slickster marketing tactics that feel gross and inauthentic.

Instead of feeling like a used car salesman, you’ll learn how to use empathy and values-based marketing to create a business that is aligned with who you are–and yes, that’s a business that brings in the coin.

It’s time to stop with the gimmicks or pretending life is a glittery adventure on social, while you struggle behind the scenes.

It’s time to experience the freedom that you always wanted, creating a business that feels like you.

With the Coaching Blueprint you’ll learn how to…

  • Understand what your ideal clients are looking for, so that you can stop the guessing games.

  • Confidently talk about what you do as a coach, both in-person and on your website.

  • Create passive income offerings so that you can have money coming in the door even if you’re on vacation.

  • Optimize your website so that clients find you, rather than you searching for them.

  • Get your time spent marketing down to just four hours a week.

“If Kate’s Blueprint had existed sooner, it would have saved me a lot of time and fretting about this stuff… my sales page got an immediate make-over upon reading the Blueprint.”

– Laura Simms, Your Career Homecoming

Clients, Book Deals, Programs–and yes, Six Figures.

I’m Kate Swoboda, creator of The Coaching Blueprint. I’m also the creator of YourCourageousLife.com (named a top-50 website by Greatist), author of the book The Courage Habit (endorsed by multiple New York Times best-selling authors), and Director of Training for the ICF-Accredited Courageous Living Coach Certification.

I’ve been a life coach since 2006 (yes, you read that correctly). When I first started my coaching practice, I felt like everything was an uphill slog. 

I was overwhelmed as I worked a salaried job alongside trying to stand up a coaching business, and being so limited with time, I hated not knowing what would actually work and whether my efforts were going to pay off.

Even worse? I hated “overcoming objections” or “asking for the sale,” yet every marketing “expert” out there was telling me that I “had to” do it this way.

Finally, I hit a point where I was fed up. I knew that if working for myself was actually going to work, I would refuse to settle. 

kate swoboda, life coach
marketing for life coaches
help with marketing for life coaches

When you’re fed up with marketing,
this is a breath of fresh air.

I didn’t just want to do the coaching work I loved. I wanted to feel good about the business I was creating.

I had to do it my way, and that way had to feel aligned with who I was.

As I finally started to figure a thing or two (or ten) out about creating a fulfilling and financially successful coaching business, other coaches began emailing me to ask: how was I doing it? 

After typing out enough emails, I began to compile ideas into what would form the backbone of The Coaching Blueprint® digital marketing program. 

Today, the program has been used by people all over the world to create coaching businesses that feel good.

I’m so excited to hear how YOU start making more money (in less time than it ever took me!) by using the tools in The Coaching Blueprint®.

“It’s Like You Read My Mind!”

After your messaging gets a Coaching Blueprint makeover, your ideal clients will know that you truly “get” them and what they’re struggling with–that you’re the coach for them. What’s more? You’ll confidently talk to people about who you serve and what you do.

Expand Beyond 1:1

Creating group programs, self-paced online courses, or other passive income opportunities helps you bring more money into your coaching business. The Coaching Blueprint will help you understand which offerings your clients want, the most. 

Reclaim Your Time

You don’t have to turn marketing into a full-time job to have a successful business. I built my business by working on marketing just 4 hours a week, and you can, too. 

Included in the Coaching Blueprint® Program:

  • How to identify and speak to your right clients, crafting effective sales pages, curating content, and promoting your work in ways that feel natural, like a conversation with a friend.

  • Worksheets and audios that use an instructional design framework to teach the skill of marketing, so that you can replicate what you learn.

  • Mindset work to help you reframe the overwhelm that naturally comes with building a business and helps you bust through unconscious money beliefs that limit you.

  • Going beyond the basics. You know how to run 1:1 client sessions. Now you’ll learn how to generate content for a podcast, the different phases of launching a new program or offering, get speaking gigs, or create retreats.

  • Get a behind the scenes look at how I operate my business, manage my time, what I will and won’t spend money on, and more. Want a business bestie who will just tell it like it is? You’ve got one, now.

BONUS: Learn from 19 Other Coaches and Consultants

You’re a unique human, and you deserve to hear multiple perspectives on how to build a coaching business, not just my own.

That’s why I’ve included interviews with other coaches and consultants on everything from how to bring more diversity to your work, to shifting your money mindset, to how to run paid ads. 

 FAQs

  • Some coaches have finished The Coaching Blueprint® in as little as 30 days. Most coaches can immediately implement tools from each lesson and can start seeing progress, and the full picture of your business can come into focus in about 3 months of consistently working through the lessons.

    Lessons are short and sweet, and your progress is tracked so that you can pick up right where you left off. This program is designed to be the guide you come back to again and again in your business.

  • You’ll have access to the Coaching Blueprint program for the life of the product–as long as the program exists, you’ll always get the updates. You’ll never have to reinvest when updates are made.

  • The Coaching Blueprint® is designed for new and emerging coaches. If you’re a new coach, it’s going to help you get the basic foundations to build your business. If you’re an “emerging coach”–a coach who maybe isn’t new to coaching but your business hasn’t grown as fast as you’d like when it comes to marketing–The Coaching Blueprint® will help you create a solid foundation for your business, done your way.

  • Here’s something that most of the influencers out there won’t say–there’s no marketing program on the planet that can perfectly guarantee how your business will perform. The Coaching Blueprint can teach the tools, but won’t make monetary promises. Your business is always your responsibility. What I can share is that I’ve used these exact tools to create a 6-figure business and many, if not all, of the coaches interviewed for The Coaching Blueprint are making 6- and 7-figures.

  • No, this is an entirely self-paced program. If you are interested in 1:1 coaching, check out my personal coaching and business coaching pages. 

  • Yes! The bulk of the work in The Coaching Blueprint® focuses on how to be authentic, aligned with your values, and empathy-driven in your marketing. You will craft marketing messaging that speaks to the clients you want to work with. Coaches, nutritionists, consultants, yoga teachers, herbalists, and others in client-based businesses have used The Coaching Blueprint®.

  • Yes. You'll hear a lot of references to life coaches and life coaching, but the marketing skills taught in the program apply to the work you're doing in the world, too.

  • The program is a digital program and once a student has access to its informational content, that knowledge cannot be taken back by us the way that a tangible product can be returned. There are no refunds on the program. We have priced it to be affordable to coaches who are just getting started, and the self-paced lessons allow you to return to the content again and again.

It’s time to feel like you know what you’re doing with your coaching business.

When you learn marketing as a skill, you can apply it to any program or offering that you create, forever. Social media platforms may come and go, you may decide to shift your business to serve different clients–it won’t matter, because you now understand marketing and you know what you’re doing.

You’re in the driver’s seat.

You’re calling the shots in your business and in your life.

And it all starts, now.